Leadership is motivational or it’s stumbling in the dark. The best leaders don’t order people to do a job, the best leaders motivate people to want to do the job.
The trouble is the vast majority of leaders don’t delve into the deep aspects of human motivation and so are unable to motivate people effectively.
Drill down through goals and aims and aspirations and ambitions and you hit the bedrock of motivation, the dream. Many leaders fail to take it into account.
Dreams are not goals and aims. Goals are the results toward which efforts are directed. The realization of a dream might contain goals, which can be stepping stones on the way to the attaining dreams. But the attainment of a goal does not necessarily result in the attainment of a dream.
For instance, Martin Luther King did not say, “I have a goal.” Or “I have an aim.” The power of that speech was in the “I have a dream”.
Dreams are not aspirations and ambitions. Aspirations and ambitions are strong desires to achieve something. King didn’t say he had an aspiration or ambition that ” ….one day this nation will rise up and live out the true meaning of its creed: ‘We hold these truths to be self-evident, that all men are created equal.'” He said he had a dream.
If you are a leader speaking to people’s aspirations and ambitions, you are speaking to something that motivates them, yes; but you are not necessarily tapping into the heartwood of their motivation.
After all, one might aspire or be ambitious to achieve a dream. But one’s aspiration and ambition may also be connected to things of lesser importance than a dream.
A dream embraces our most cherished longings. It embodies our very identity. We often won’t feel fulfilled as human beings until we realize our dreams.
If leaders are avoiding people’s dreams, if leaders are simply setting goals (as important as goals are), they miss the best of opportunities to help those people take ardent action to achieve great results.
When Thomas Jefferson wrote in the Declaration